Friday, 11 July 2008

That Friday Feeling

I love Fridays but I’m really not sure why!  It’s the one day of the week that is somehow different from the other six.  There’s a subdued feeling of excitement, the anticipation of possibilities still unexplored.  There’s a lightness of spirit – have you ever noticed that people smile more on Fridays?
 
When I was a child, Friday meant the end of a week of school, no homework for a couple of days, and no need to get up early.  Two whole days of play!

As I grew up, Friday meant getting ready to enjoy the evening out with friends (is Friday still the best night for going out?).  It didn’t matter that I had to get up early for my Saturday job – I never seemed to need much sleep back then!

During my corporate career, Friday meant looking forward to a lie-in for the next couple of mornings and a chance to recharge batteries.  Friday evenings with my (then) husband were no longer spent on the dance floor; instead a meal out or a take-away was the weekly treat because it meant no cooking!

Now that I have my own business, Friday no longer means the end of the working week.  I often find myself checking emails at the weekend, networking on facebook, and catching up with reading blog posts and newsletters that I didn’t get time for during the week.

So Fridays have always been a bit special to me.  Then I started thinking that it would be great to feel like that every day of the week.  And it’s absolutely possible!  Using some simple NLP (neuro linguistic programming), you can recall a pleasurable experience from your past and apply all the feelings associated with it whenever you want.

But I think I prefer to leave Friday as a special day and enjoy that ‘Friday Feeling’ – just like today! 

What do you think?  Do you love Fridays too, or do you have a different favourite day of the week?

© Louise Barnes-Johnston

Tuesday, 8 July 2008

How do you think?

Recently I’ve taken on several new projects that need to be created almost from scratch. Also, because the deadlines are either at least a couple of months away or not even specified, I’m having to be disciplined and set some imaginary completion dates.

I’ve always considered myself to be a good planner of projects, to be logical, pay attention to detail and, indeed, I’ve prided myself on completing ahead of time on many occasions. This was very useful during my corporate career.

Those experiences and skills have also served me well in my own small business, except in one rather important area.

When it came to creating a new product, my old ‘linear’ way of thinking didn’t seem to work too well. I found that my paper lists became very messy as I thought of new points to add in, and that logic wasn’t terribly helpful for new products that didn’t exist yet (except in my head!).

It was obvious that a new way of thinking was called for. Mindmapping, devised by Tony Buzan, has been a real revelation. It enables you to let your brain take a more circuitous route and capture more and different thoughts than if you were simply writing a list. One of my local networking contacts, Andrew Wilcox of Cabre, is using Mind Manager software in very innovative and effective ways in businesses.

Now, whenever I start a new project, I plan it out as a mindmap first. The lists come afterwards. More creative – and even more new ideas!

How do you think?

Tuesday, 1 July 2008

Who's on your side?

It can be a lonely life as a business owner. If you came from an employed background you were probably used to chatting to people while having a coffee or across the office. When you work from home who is there to share the trials & tribulations, or to celebrate getting the order? Your disinterested cat - if you're lucky!

It's so important to have a supportive network in place when you work for yourself. Family and friends will usually try hard to understand - be sure to keep them in the picture if you know you can rely on them. There's nothing worse than pouring your heart out and hearing "If it's so hard, why don't you get a proper job?" I know - that's happened to me.

Networking with your peers can be an invaluable source of support but make sure you steer clear of the 'doom and gloom' crowd! They will suck all the enthusiasm out of you and leave you feeling like packing everything in. Misery loves company - but it isn't a club you have to join.

Search out people who will be your cheer leaders, who will encourage you to 'go for it' and motivate you when the going gets tough.

One of the biggest compliments I hear from my coaching clients (and one of the reasons I so love what I do) is that they leave our meetings feeling totally motivated and ready to take on the world!

Life, and business, are tough enough - but with the right support, the challenges are easier to deal with. Make sure yours is in place - ready to cheer you on to to success!

Wednesday, 25 June 2008

Routines can get too comfortable

Talking to a client yesterday, she suddenly said:
"I want to find a different way of doing this! I don't want to be the same as everyone else!"
She got me thinking about how we tend to search for a tried and tested way, rather than striking out on our own. There are both pros and cons with this.


Since that conversation, I've been having a look at how I work in my business.

I try to spend a little time each day learning something new. It's one of my routines. Just like checking emails at certain times, replying to client queries within 24 hours, writing the newsletter twice a month. Routines are needed to make sure nothing important is forgotten. But some routines can also stifle change, and often they're only there because they're comfortable.

To be absolutely honest - some of my business routines are really only there because I've been too lazy to change them. No longer! I'm going to look at each routine closely and assess if it needs to be changed to benefit the business.

What routines do you have in your business that are in need of an overhaul?

Monday, 23 June 2008

Will rising fuel costs affect business networking?

Over the last couple of months, I've been spending more and more time developing my networking skills online - with Facebook, LinkedIn, Ecademy, Plaxo, and Twitter. The series of blogs earlier this month looked at similarities and differences between online and offline networking.

As someone whose clients have come primarily from offline networking, I am a strong believer in the power of building relationships and networking has always been an incredibly cost-effective marketing tactic.

However, it is also time-consuming (depending on how many events you attend). And now, there's another factor to consider. With rising fuel costs, people are thinking twice before getting into their cars. They want to cut down the number of journeys they make so as to reduce the number of visits to the petrol pumps.

As I work from home, I don't have to go out every day. I'm now choosing to use my car less often and blocking together appointments whenever possible. While this has always been a good time management tool, it's now become a tool for financial control as well!

How are the rising fuel costs affecting how you do business? Please feel free to comment.

Friday, 13 June 2008

In case you missed these

I'd like to make it a regular feature on this blog to share websites and other blogs that may be of interest to fellow business owners. It's impossible to find time to read through all the newsletters and alerts out there, I know I've become very selective these days. Time is precious with every minute accounted for! So, without further ado, here are this week's offerings:

Rachel Cave MiniCards

MiniCards £9.99
Buy this on MOO.com

Moo.com Some unusual mini cards, postcards, notes, stickers, etc. at reasonable prices for small quantities. The standard designs are good, or you can customise them. I'm thinking of putting something together for a product launch in a couple of weeks.

Caroline Middlebrook has written a very comprehensive guide on using Twitter which is great for beginners and for business owners wanting to use this tool for marketing. Some useful pointers on 'Twitetiquette' - there's a whole new language awaiting you with Twitter! (If you want to 'follow me' I'm at www.twitter.com/LouiseBJ )

Emyr Williams of Bytestart is one of the stalwarts of small business information. The site contains literally hundreds of articles for start-ups and growing businesses alike. There's a newsletter too, that I've been getting for some years, as it provides updates on changes in company law and other regulations.

Say No to 0870 is an excellent resource (I've used it twice this week). If you're like me and don't like paying up to 10p per minute for calls to UK non-geographic numbers, go to this site. Type in the 0870 number and you'll find out if there is a geographic alternative number listed, that is cheaper to dial. You can also contribute by sharing any alternative numbers you know of. This site also covers 0845, 0844, 0871 - as well as 0800 and 0808 numbers that can be costly for mobile users.

I hope this is helpful.

Thursday, 12 June 2008

7 Ways Business Owners Sabotage Their Success

As a business owner or entrepreneur, I’ll bet you’re really busy all the time and there never seem to be enough hours in the day.

Some of your everyday activities are habits, like brushing your teeth; taking a shower; or filling the car with petrol. You wouldn’t dream of not doing them. In your business you have habits as well, such as opening the post; reading emails and checking your diary. You do them without thinking.

But what about the activities you need to do to bring in more business? Like marketing for new clients; following up with existing contacts; planning and goal setting to grow your business? When do you do them?

If you’ve ever spent your day responding to emails, helping other people, working on making your marketing brochure or website absolutely ‘perfect’; doing paperwork or tidying your office – you already know that these are comfort activities, and they will keep you stuck just maintaining your business. By filling your days with these tasks, you are effectively avoiding doing the sometimes less comfortable activities that will really move your business forward.

Your ‘busy’ work will create the illusion that you’re working hard, simply because you feel busy and fill up the day. You will do anything rather than face the activities that would dramatically accelerate your business success. You get to the end of the day and say to yourself “It’s OK, I was really busy today, I’ll do that tomorrow.” Or “I just couldn’t find the time today to make those follow-up calls.”

You know, if you’re waiting to find time, it will never happen! There will always be other busy work to fill your available time. Your business building activities need to become a habit too if your business is to thrive and profits are to increase.

Do you identify with any of the following?

The Top 7 Ways Business Owners Sabotage Their Success
  1. It’s got to be perfect – this tactic affects so many of us. It often stops us from starting a project or activity and gets in the way of goal achievement. Most tasks don’t have to be perfect, they just need to be good enough. Give yourself permission to be human!
  2. Nobody else can do it – this is when you believe that only you can do a job because no-one else can match your standards or do it the way you want it done. You need to devote your time to the important business building that truly can only be done by you. Let go of routine tasks by delegating or outsourcing.
  3. “Last time I tried that, it didn’t work” – so you don’t do it again. I’ll agree that it’s a good idea to stop doing what doesn’t work but only after checking if it might have been your approach that didn’t work, not the activity itself.
  4. Not being accountable – when you conveniently ‘forget’ to do something you know you need to do but would rather not. If it’s an important activity, write it down so you remember it. Even better, ask someone (like a coach!) to hold you accountable for doing it. Remember, no excuses!
  5. Failing to plan – and allowing all the ‘busy’ work to fill your day. Anything that is important to your business success needs to be planned into your diary so that it gets done before the less important stuff. Write it down.
  6. Not setting a deadline – means you can put things off if you don’t feel like doing them. This is often why ‘to-do’ lists don’t work. Every time you write down a task you need to do, give it a realistic deadline and be accountable for meeting it (see #4).
  7. Easily distracted – by interruptions like the ‘phone, incoming emails, other people, or new ideas. Using this tactic will mean you have lots of unfinished jobs on your ‘to-do’ list and feel you are overwhelmed. Stay focused on the important task you are currently working on and only allow yourself to be diverted by real emergencies.
No more excuses! The time for self-sabotage is over.

© Louise Barnes-Johnston, 2008

Louise Barnes-Johnston is “The Business Accelerator”. She provides business coaching and mentoring for entrepreneurs and owners of small businesses. Get a copy of her FREE report “10 Ways to Boost Your Business” at http://www.frontline-results.com