Friday, 7 September 2007

Investing in your small business

Today I had a most enjoyable day. I attended a workshop run by a couple of friends of mine. I met these ladies through networking 3 or 4 years ago. Some of their work overlaps with mine but we respect each other's intellectual property so it isn't a problem. I'm sorry to say their workshop was very good. It's always good to see what other people are doing and it encourages me to raise the bar on my own work. Thanks guys!

I should mention what this workshop was about - writing an attention getting sales letter (that won't end up in the bin) and following it up with a phone call. Sounds simple but, as today proved, a bit of a scary experience for many of us. We worked through each stage (one step at a time) and, even though the process isn't new to me, I felt very proud when I completed my draft letter!

All the delegates really worked hard and seemed to get a lot out of the day. What will be interesting is who takes what they've learned and acts on it - in other words, who produces a mailing, follows it up and gains more business. One of the problems with any training or workshop is that, while it is very motivating at the time, once we're back in the office and faced with all the usual stuff, our good intentions of making changes or using what we've learned goes out of the window.

This is where business coaching can make a difference. I was talking to a new client yesterday and I made her laugh when I said that the night before our next session, she would say "Oh no, I'm meeting Louise tomorrow and I haven't done what I said I would - I'd better do it now!" I have that effect on people! Knowing that someone is going to want to know how you're doing really does help keep you focused. End of commercial.

Having made the above comments, I know that I simply have to work on my draft mailing and actually do it! It would be a shame to let all that effort go to waste - not to mention the precious day I took out of my business to invest in it.

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