Friday, 28 September 2007

Networking and Newsletters

I don‘t know where September has gone, but it has certainly whizzed by for me! This week started with 4 breakfast meeting possibilities, of which I attended 2. This morning, I returned to a group I haven’t visited since March, because it’s a bit further afield for an early morning drive. It’s a very friendly group (called Ambassadors) and it was lovely to see everyone again.

I’m busy working on my newsletter which goes out to nearly 400 local business owners (and growing!). My ethos has always been to give lots of useful information and keep self-promotion to an absolute minimum.

This month I’ve got a dilemma because there’s so much new stuff to talk about. E-books for sale on the website, taking payments online, and offering a small number of advertising spaces in the newsletter itself. I hope my readers will forgive me!

What surprises me, amongst the many people I meet at networking events, is how few of them write and issue a newsletter. (If they do, they certainly don’t promote it. A Newsletter is such a valuable marketing tool and I have gained new business coaching clients by keeping in touch and providing useful information. Yes, it does take time to research and write the content each month but it’s definitely worth it.

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