Thursday, 17 July 2008

Have I got Article Marketing all wrong?

To keep up to date with the best tips and tools to share with my colleagues and clients, I subscribe to lots of newsletters and use Google Alerts to tell me when my favourite bloggers have posted something new.
Now, I only discovered blogs just over a year ago (I know that’s very late!) and really love the wealth of information being shared by these generous people.  I do tend to be a bit of a book and blog worm (is there such a thing as a blog worm?) and read voraciously!
I also enjoy sharing what I’ve learned about growing a small business and write articles for my Ezine ‘Competitive Advantage’ that comes out every two weeks and shorter articles more often for this blog.
But I’ve noticed that I’m doing things a bit differently from most other bloggers.  They use the article in their Ezine, post it on their blog and submit it to several article directories and do all this more or less on the same day.  Because I didn’t realise things were done this way, I felt a bit short changed at first when I had subscribed to both their Ezine and their blog, as I’m getting the same articles twice – now I just unsubscribe to one (usually the newsletter as it cuts down my inbox).
My reasoning for writing different content is that I like my Ezine subscribers to be the first to read new articles – after all they have been good enough to sign up and many have been with me for years.  I don’t submit these articles to other sites for about a month, and often don’t post them on my blog at all.
This does mean quite a bit of extra writing and I’m often tempted to take short cuts.  But I want my loyal subscribers to benefit first and stay with me because I provide plenty of high value content.  Perhaps I shouldn’t be expecting them to sign up to both?
I’d really value your opinion on this.  What do you do and what do you expect?

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