Monday, 28 July 2008

Where do you get your best ideas?

Where do you find you get your best ideas?  I’ll bet it’s not when you’re looking for them! 

I was  working with a client the other day on his marketing plan for the next 12 months.  He said something that made me realise he hadn’t read the notes from our previous meeting. 

So I did what any good coach would and asked him a couple of questions to find out why.  For me, it was one of those ‘duh’ moments (not as good as an ‘a-ha’ but often just as illuminating!).  This client does not like reading, so my carefully written notes had passed right by him.

Without saying anything, I started to use a Mindmap to illustrate the strategy we were discussing.

The difference was quite amazing.  My client became quite animated, asking lots of questions and making some suggestions of his own.  It was a very productive meeting.

Afterwards, when I came to put together the notes from our meeting, I drew a mindmap to summarise (using software from 

With written reports it can be easy to ramble on with too many words.  Mindmapping helps you get straight to the point!

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