This is the second part of my investigation as to whether offline networking techniques will also work for online social networking. For this exercise I'm looking at some mini-articles I originally wrote about networking for my ezine 'Competitive Advantage'.
Choosing which networking events to go to can be tricky – and trying to get to them all would take you away from your business for too long, especially once you factor in preparation and travelling time.
Look through your invitations carefully. Are the events where your potential clients are likely to be found? Do you believe you could meet useful contacts there? Be selective. Once you’ve identified networks that meet the criteria, put future meeting dates in your diary so that your business gets lots of exposure by showing up regularly and you build long term, mutually beneficial relationships.
With online networking, it's just as important to know where you're going to find the contacts you most want to meet. While you don't have travel time to consider, it can be all too easy to spend more time than you can really spare on social networking sites!
I think this works offline and online - what do you think?