Wednesday, 4 June 2008

Networking - Part III

Here's another extract about offline networking from my Ezine.

Do you ever listen to people’s 60 second pitches and feel a bit confused by the time they stop talking? The reason is that they are trying to give you too much information. They do it because they feel they have to cram in absolutely everything they do in that very short space of time. The result is that there is no clear message. We can’t take in information as fast as it can be said.

On the other hand, if the speaker focuses on just one message, we will understand and remember it better.

So when you have the opportunity to stand up in front of a group and say what you do, keep the message simple. If you offer several different products or services, then pick just one of them to talk about if you want to get your message across. You can always supplement what you say with a handout or brochure to be read at leisure.

When you look at some profiles online, it isn't always easy to work out what people do. Being a Jack or Jill of many trades can be a turnoff too. I'd much rather consult a specialist with a problem!

Another offline networking technique that passes the online test!

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