Monday, 23 June 2008

Will rising fuel costs affect business networking?

Over the last couple of months, I've been spending more and more time developing my networking skills online - with Facebook, LinkedIn, Ecademy, Plaxo, and Twitter. The series of blogs earlier this month looked at similarities and differences between online and offline networking.

As someone whose clients have come primarily from offline networking, I am a strong believer in the power of building relationships and networking has always been an incredibly cost-effective marketing tactic.

However, it is also time-consuming (depending on how many events you attend). And now, there's another factor to consider. With rising fuel costs, people are thinking twice before getting into their cars. They want to cut down the number of journeys they make so as to reduce the number of visits to the petrol pumps.

As I work from home, I don't have to go out every day. I'm now choosing to use my car less often and blocking together appointments whenever possible. While this has always been a good time management tool, it's now become a tool for financial control as well!

How are the rising fuel costs affecting how you do business? Please feel free to comment.

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