Wednesday, 12 March 2008
Do you ever listen to people’s 60 second pitches and feel a bit confused by the time they stop talking? The reason is that they are trying to give you too much information. They do that because they feel they have to cram in absolutely everything they do in that very short space of time. The result is that there is no clear message. We can’t take in information as fast as it can be said.
On the other hand, if the speaker focuses on just one message, we will understand and remember it better.
So when you have the opportunity to stand up in front of a group and say what you do, keep the message simple. If you offer several different products or services, then pick just one of them to talk about if you want to get your message across. You can always supplement what you say with a handout or brochure to be read at leisure.