I don’t know what it is about small business owners but we must be the hardest people to convince to ask for help!
When, at a networking event recently, I described the sort of problems that can be eliminated through business coaching and the results that can be achieved, I saw a lot of nodding heads. But those nodding heads did not translate to leads, or even to enquiries!!
I’ve come to the conclusion that our culture regards asking for help as a sign of weakness or deficiency in some way. It’s that stiff upper lip syndrome. Fortunately there are some enlightened souls who understand that they can get ahead of their competitors by employing a business coach!
Today, I found myself struggling with a sales letter I want to write. Now, I’ve done a lot of research into copy writing - what to do and the steps to take but I still couldn’t put down on paper what I need to say. Then the thought popped into my head “Why don’t you get a specialist Copywriter to do this for you?”.
After arguing (with myself) that I could write the letter myself, I realised that my pride was getting in the way of my business. One phone call later and I feel such a relief knowing that I don’t need to struggle any more.
And it frees me up to do other tasks that are in my area of expertise.