The looks I get from some of my business coaching clients or when I'm giving a talk to groups of small business owners are so expressive! They usually say "You have got to be joking!"
You see, what I suggest to them is that they plan their marketing activities in advance, that they write down what needs doing so that it doesn't get forgotten while they're busy fire-fighting. You'd think I was asking them to do something bordering on illegal!
What I've found over the last few years is that there are some small business owners who are very disciplined and organised. Then there are those who love the freedom that running their own business gives them and don't want to be constrained in any way. The remainder fall somewhere between the two extremes.
Now I'm really not trying to be a killjoy. I've personally experienced both the effects of planning vs. not planning and I know which is most effective for my business. Without a written down plan I just drifted through the days doing a bit of networking here, writing an article there. But, once I started to really focus on my marketing and planning what I was going to do each month, things really started to happen. I got more business coaching clients because I was actively marketing for them. My workshops started to fill up because I had a plan to follow.
Business success is very rarely accidental, it is usually the result of planning and action - exactly as I've been trying to tell my clients!
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