August can be a rather frustrating month when you're a small business owner. Often the people you want to talk to are away on holiday - or rushed off their feet if their business relies on seasonal sales. So, you can't get hold of anyone - but you can relax about following up, just for a little while.
On the other hand, August is often a time when people take stock of their business and their lives and decide to make changes. In previous years I've gained several new business coaching clients because of this.
Many networking groups take a break during August, giving us all a chance to recover from our Networking 'Fatigue' (see previous posts). And in the case of networking breakfasts, we don't have to get up in the middle of the night to be there.
For the most part, rush hour traffic is blessedly light in August, making driving almost the pleasure it used to be in the days before there were so many cars on the road (do you remember them?). There's always an exception however. I live on the South Coast and have to battle with tourists and caravans (locally known as 'grockles', haven't got a clue why!) at this time of year. It's a case of go out before 'they're' up and about or stay off the roads as much as possible!
This is one of only two months of the year (the other being December) that I can indulge guilt-free in my love of writing! Whether it's this blog, new information products, new workshops, new marketing literature - I can scribble or tap away to my heart's content without worrying that I should be out and about. There's little point, there's hardly anyone 'out there'!